Outreach Events


‘MITRA’ : m-Powering farmers and linking the FPOs in Tamilnadu

With increasing mobile ownership of 969.89 million in India (TRAI, 2015) and Tamil Nadu state being second in overall tele-density (117.52) at national level , Mobile technology has many more advantages such as personalized information sharing, instant delivery of message, mobility of devices and cheaper cost for deployment than any other ICT devices such as computers, internet etc. The site specific, relevant and time bound agro information sent via mobile handsets either in text or audio formats will reach the end clientele and makes the innovation and diffusion process easier. Realizing the power of m- revolution and advantage of social networks, WhatsApp group named ‘MITRA – farm advisory’ is initialed at Imayam College of Agriculture and Technology, Thuraiyur. The advisory service over digital platform was inaugurated by Dr. (Mrs.) R. Gnanam Dean (I/C), Imayam College of Agriculture and Technology (IIAT) Thuraiyur, Trichy and Mr.A.Andi, Secretary, Imayam group of Institutions presided over the function. The whatsApp group is administered by Dr.K.C.Sivabalan, Assistant professor (Agrl.Extension), IIAT, Thuraiyur, Trichy

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Imayam Institute of Agriculture & Technology

  • Add: Thuraiyur, Trichy-621206.
  • Tel: 04327 239515
  • Mob: +91 96552 39054, +91 96552 39633
  • e-Mail: mail@imayamagricollege.org
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